Give Plotted your business name and website. It learns your voice, builds your brand profile, and generates a full social media calendar — captions, hashtags, and branded AI visuals included.
You spend hours staring at blank documents, guessing what to post and when. Every brand needs its own voice — but most AI tools produce the same cookie-cutter copy for everyone. Plotted is different: it studies the actual business before it writes a single word — your website, your reviews, your feed.
How it works
No prompts to engineer, no briefs to write, no templates to fill in.
Enter your business name and website URL. Optionally link your Google Business Profile and Instagram so Plotted can read reviews and study your feed.
Plotted reads your website and reviews, then builds a complete brand profile: voice, tone, audience, brand colors, visual identity guidelines, and content pillars. Review and edit anything.
Pick platforms, posting frequency, and a date range. Plotted generates every post — caption, hashtags, and a branded AI visual — spread across a recommended schedule.
Edit captions, regenerate images, or fine-tune with the built-in designer. Export the whole plan as a CSV and image bundle, ready to schedule anywhere.
Brand Profile
Paste your URL and Plotted reads your website, your customer reviews, and your Instagram feed. It distills all of it into a structured brand profile — the memory that powers every caption and every image it creates for you.
Features
From brand discovery to export-ready posts — one tool, one workflow.
Plotted reads your website, Google reviews, and Instagram feed to extract your voice, audience, colors, and visual style — no brief required.
Choose platforms, frequency, and your week. Get a complete calendar of posts organized by strategic content pillars — regenerate every week in minutes.
Every post ships with a platform-optimized caption and hashtag set written in your brand's voice. Rewrite shorter or longer with one click.
Single images and 5-slide carousels generated with your palette and visual rules baked in. Refine any image, or edit just one region of it.
Plotted finds similar businesses near you, studies their feeds, and folds what works into your visual direction — automatically.
Manage up to 5 brands with fully isolated profiles, calendars, and image libraries. Built for agencies and freelancers with real client loads.
“Never include people.” “Always use blue backgrounds.” Add rules once and every future image respects them.
Power users can inspect and edit the exact AI prompt before any generation runs — full transparency, full control.
Download your whole plan as CSV plus an image bundle. Hand it to a client or drop it into Buffer, Later, or Hootsuite.
Real output
Same tool, three very different businesses. Every caption, hashtag set, and visual direction comes from each brand's own profile.
Amber & Oak Coffee
Coffee shop
The first pour of the morning hits different. Our head roaster pulls every shot on a machine older than most of our regulars' playlists — and that's exactly how we like it. ☕
#SpecialtyCoffee #MorningRitual #CraftRoasting
Pillar: Behind the craft
Northside Strength
Fitness studio
Progress isn't a before-and-after photo. It's showing up on the Tuesdays you didn't want to. This week's small-group slots are open — first session free.
#StrengthTraining #SmallGroupFitness #ShowUp
Pillar: Community & motivation
Harper & Cole Law
Law firm
Most founders sign their first commercial lease without reading the assignment clause. It's three sentences that decide whether you can ever sell your business. Here's what to look for →
#SmallBusinessLaw #CommercialLease #FounderTips
Pillar: Education
The difference
~30 min
from URL to a full, reviewed content calendar
1 week
of posts from every generation — fast and focused
5 brands
managed side-by-side from one dashboard
2 platforms
Instagram & LinkedIn, formatted natively
Who it's for
Plotted adapts its voice, visuals, and strategy to the business in front of it — from a corner café to a commercial law practice.
Social proof
“I used to spend two days a month planning content for each client. Plotted cut that to about 20 minutes. It's embarrassingly good.”
Sarah Okafor
Social Media Manager
“The brand learning step is wild — it nailed my client's voice better than their own brief did. I tweaked a few captions and shipped.”
James Whitfield
Freelance Copywriter
“We manage 12 brands. Plotted handles the first-draft planning for all of them. Our team focuses on strategy and editing now, not blank pages.”
Priya Desai
Agency Founder
Pricing
Start free. Upgrade when you need more brands. Cancel anytime.
Free
Try Plotted on your own brand — no credit card.
Pro
For freelancers and agencies managing multiple clients.
Early-access pricing. Both plans include the full brand-learning engine.
FAQ
Straight answers about what Plotted does — and doesn't do.
Plotted is an AI content planner for agencies, freelancers, and small businesses. You give it a business name, website URL, and optionally a Google Business Profile — it learns the brand, builds a complete brand profile, and generates a social media content calendar with captions, hashtags, and AI-designed visuals.
Just your business name and website URL. Optionally, you can link a Google Business Profile so Plotted can read your customer reviews, and add Instagram accounts or extra notes about your business. Setup takes under two minutes.
Plotted reads your website pages, analyzes your customer reviews, and can study your (and your competitors') Instagram feeds. From that it builds a structured brand profile: mission, unique value proposition, voice and tone, target audience, brand colors, visual identity guidelines, and content pillars. You can review and edit every field.
A full content calendar for Instagram and LinkedIn with a ready-to-post caption, suggested hashtags, and an AI-generated branded image or 5-slide carousel for every post — plus a recommended posting schedule spread across your chosen date range.
No — Plotted is a planning tool by design. You review, edit, and approve everything, then export your plan as a CSV and image bundle to hand off to a client or import into your scheduling tool. You stay in control of what actually gets published.
Yes. You can manage up to 5 brands from one dashboard, each with its own isolated brand profile, calendar, and visuals. Agencies use Plotted to produce first-draft content plans for every client in minutes instead of days.
Yes. Every image is generated with your brand profile baked into the prompt — your colors, photography mood, audience, and visual do/don't rules. You can also teach the AI over time: tell it things like “never include people” or “always use blue backgrounds” and future images follow those rules.
Plotted has a free plan — one brand and weekly content plans, no credit card required. The Pro plan at $29/month unlocks up to 5 brands, AI visuals and carousels, and priority support.
Add your website. Review your brand profile. Export a full calendar.
That's the whole workflow.
Free plan · No credit card required · Setup in 2 minutes